Case study · Concept · Framer website
Hidden Trails: a travel website built in Framer in a week
A concept site for a small, made-up company running trips around Iceland. I designed and built it in Framer in about seven days: five pages, a CMS for trips and journal posts, and a layout that works from desktop down to phone.
The Trips page on a phone
Project
Concept site for a fictional Icelandic tour company
Timeline
About 7 days
My role
Design and Framer build, on my own
Pages
Home, Trips, Our Values, Journal, Contact
CMS
Trips and journal posts, each with its own page
Tool
Framer
01 · Goal
Help people choose a trip without a sales call
Hidden Trails is a fictional brand, so the trips, prices and dates are sample content. The site still had to work like a real one: show each trip clearly enough that a traveller can decide on their own, and let the guides add new trips and stories without touching the layout.
For travellers
The facts that decide a trip, such as length, difficulty, price and next date, visible at a glance.
For the guides
One place in the CMS to add trips and journal posts, without redesigning anything.
02 · Key decisions
Facts first, then the story
Every trip page opens with four tiles: duration, level, price and next departure, so the key facts come before the photos. Below them, the route is laid out day by day instead of in one long description. And there is always one clear next step: “Plan a trip” in the header and “Ask about this trip” on every trip page.
03 · What I built
What’s on the site
Trip pages
→ Each trip from the CMS gets its own page with key facts, a day-by-day route and an inquiry button
Journal
→ Stories from the trail, with a list view and a page for every post
Responsive layout
→ Desktop, tablet and phone, with a separate mobile menu
Type
→ Outfit, DM Mono and Alkatra, with mono labels for trip details
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